Digital marketing campaign to support the launch of Department of European Studies “Jean Monnet” to develop its reputation in Italy and Europe and to acquire qualified potential students for the campaign 2016.
2016
Locarno, Switzerland
Analytics
Design
Digital Marketing
Engineering
Strategy
Jean Monnet Digital Campaign
Jean Monnet Facebook presence & Application
The department “Jean Monnet” is a “European Didactic Center created to allow more Italian educational institutions, European and Extra European educational institutions to cooperate with each other by realizing degree courses, master‘s and specialization courses based on didactic activities with a broad European vision“
Articulation of a clear Business Objectives of this digital marketing programme – with the goal to increase sales and reducing cost per acquisition of customers in a very short time – was a big challenge.
NEMESTIC’s work supported the strategic marketing plan for the launch of the Department of European Studies “Jean Monnet”, based in Locarno, Switzerland.
Our solution was to design all the digital strategic activities – social media listening and communication, networking activities, SEO optimization of the web site, Google and Facebook adv in specific markets, dedicated portals presence, internal training – to support sales and agents network.
We created a great digital campaign can both capture the imagination of an audience and drive the engagement.
We planned in very short time Google Adv and Google Remarketing, Facebook Adv and Facebook retargeting, Education portals agreements, Link building activities, giving a strong support to the sales team.
Facebook app
